Staff product designer
for scale-up teams
Based in Stockholm, Sweden.
WHAT I DO
I join scale-up product teams as a staff-level partner — not to fill a seat, but to set design direction, build the systems your team works in, and raise the bar on senior craft.
Worked with brands such as
Selected work
Systembolaget
A 960% usage lift on Systembolaget's app
Discover how
Fundler
How design strategy took Fundler from NPS -4 to +19
Discover how
Electrolux
Driving executive buy-in in a 5-day Lean UX sprint
Discover howBenify
230% conversion lift on BenifyDeals in three weeks
Discover how
Systembolaget
Redesigning e-commerce for 74.9M annual visits under regulatory constraint
Discover how
Selected outcomes
74.9M annual visits
Future proofed Systembolagets Omni commerce
100+ stores
CRO leadership at Vendre, clients such as Klarna and Webhallen
Org-wide design system
Built from zero at Studentapan, used across the org
NPS −4 to +19
Design strategy and infrastructure at Fundler
5-day app delivery
Led 8-person team at Electrolux with Lean UX, top management buy-in