Work — Five case studies.
Strategic outcomes.
Systembolaget
A 960% usage lift on Systembolaget's app
View case
Fundler
How design strategy took Fundler from NPS -4 to +19
View caseElectrolux
Driving executive buy-in in a 5-day Lean UX sprint
View case
Benify
230% conversion lift on BenifyDeals in three weeks
View case
Systembolaget
Redesigning e-commerce for 74.9M annual visits under regulatory constraint
View caseArchive
Fundler Strategy, Design-ops, Design direction, Infrastructure (2022)
Gate Identity, Design direction (2024)
Systembolaget Design direction, Product design, Strategy, CRO, Design-ops, Infrastructure (2019)
Urb-it Product design (2018)
Benify CRO, UX, Strategy (2018)
Espresso Capsule Club E-commerce, CRO, Design direction (2016)
NOOS E-commerce, Strategy (2016)
Fyndiq E-commerce, CRO (2015)
The Mobile Store E-commerce, Product design, CRO (2015)
Taj Mahal E-commerce, Product design (2015)
Jobblyftet Design direction (2014)
Bloomify E-commerce, Product design, Strategy (2014)
Klarna CRO, E-commerce (2014)
Daniel Wellington Analytics (2014)
Webhallen CRO, E-commerce (2014)
Katarina & Vänner E-commerce, Product design, Strategy (2014)
Brittfurn E-commerce, Product design, Strategy (2014)
Badshop E-commerce, Product design, Strategy (2013)
M-Store E-commerce, Product design, Strategy, CRO (2013)
The Mobile Store E-commerce, Product design, CRO (2013)
Diskteknik E-commerce, Product design, Strategy (2013)
Lenson E-commerce, CRO (2013)
K3 Graphic design (2013)
Willys Sportfiske E-commerce, Strategy, CRO (2012)
Nacka Byggnadsvård E-commerce, Strategy, CRO (2012)
Amorspilar E-commerce, Product design (2012)
Pictureshop E-commerce, Product design (2012)
Unibet Front-end (2012)
Vendre Design direction, Strategy, Infrastructure (2011)
Ortonovo UX, Front-end (2011)
Clarion Hotels UX, Front-end (2011)
ASA Transport UX, Front-end (2010)
7-Eleven UX, Front-end (2010)
Renault UX, Front-end (2010)
+ many more
Next step
I take on one or two assignments at a time
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