Work — Five case studies.
Strategic outcomes.

Systembolaget e-commerce case study

Systembolaget, 2020

Redesigning e-commerce for 74.9M annual visits
under regulatory constraint
Fundler case study

Fundler, 2022

How design strategy took
Fundler from NPS -4 to +19
BenifyDeals case study

Benify, 2018

230% conversion lift
on BenifyDeals in three weeks
Systembolaget App case study

Systembolaget, 2021

A 960% usage lift
on Systembolaget's app

Electrolux, 2017

Driving executive buy-in
in a 5-day Lean UX sprint

Archive

01 Fundler Strategy, Design-ops, Design direction, Infrastructure (2022)
02 Gate Identity, Design direction (2024)
03 Systembolaget Design direction, Product design, Strategy, CRO, Design-ops, Infrastructure (2019)
04 Urb-it Product design (2018)
05 Benify CRO, UX, Strategy (2017)
06 Espresso Capsule Club E-commerce, CRO, Design direction (2016)
07 NOOS E-commerce, Strategy (2016)
08 Jobblyftet Design direction (2014)
09 Bloomify E-commerce, Product design, Strategy (2014)
10 Klarna CRO, E-commerce (2014)
11 Webhallen CRO, E-commerce (2014)
12 Katarina & Vänner E-commerce, Product design, Strategy (2014)
13 Brittfurn E-commerce, Product design, Strategy (2014)
14 Badshop E-commerce, Product design, Strategy (2013)
15 M-Store E-commerce, Product design, Strategy, CRO (2013)
16 The Mobile Store E-commerce, Product design, CRO (2013)
17 Diskteknik E-commerce, Product design, Strategy (2013)
18 K3 Graphic design (2013)
19 Willys Sportfiske E-commerce, Strategy, CRO (2012)
20 Nacka Byggnadsvård E-commerce, Strategy, CRO (2012)
21 Unibet Front-end (2012)
22 Vendre Design direction, Strategy, Infrastructure (2011)
23 Ortonovo UX, Front-end (2011)
24 Clarion Hotels UX, Front-end (2011)
25 ASA Transport UX, Front-end (2010)
26 7-Eleven UX, Front-end (2010)
27 Renault UX, Front-end (2010)

+ many more